The popular go-to kids’ rehydration beverage now has an adult version intended to help with those pesky morning-after hangovers.
It has been no secret for some time now that the children’s drink, Pedialyte, established in 1966 has been helping adults everywhere with hangover symptoms.
And finally on Wednesday, December 26, 2018, the makers of the hydration juice has released an adult version with the same great benefits found in their children’s drink.
Just like that of the child’s version, “Sparkling Rush” will replenish the body with essential electrolytes that help rehydrate the body to relieve headaches, fatigue and nausea.
The company, Abbott, can’t officially market the drink as a hangover cure due to FDA regulations. And being that there really isn’t any technical cure to a hangover, other than minimal drinks in the first place.
But that’s not stopping Abbott from giving some clear signs of their motives behind the new hydration drink as can be seen in their ads for the adult beverage on their social media pages.
One Twitter post about their Sparkling Rush reads, “Noowww it’s a party. Stay hydrated, friends! #notjustforbabies”
Abbott even acknowledges that they took notice of the overwhelming amount of adults that referenced Pedialyte as a hangover remedy on various social media platforms. And as any smart company would do, they saw a demand and created the product.
It’s not just anecdotal information the company is going by. Abbott has market-research to prove the effectiveness of their liquid hydration juice. In fact, the original Pedialyte was first only sold to hospitals before it was available to parents to give to their children.
As of now, Sparkling Rush comes in two flavors, Grape and Cherry. It comes in three forms, a 32-ounce drink, freezer pops, and powder packs. An added bonus is that it’s low in sugar more than its alternative Gatorade and low in carbohydrates.
Currently, Sparkling Rush is being sold at Targets nationwide in stores and on their website as well as on Amazon and at Meijer grocery stores.