According to a FICCI-KPMG Indian Media and Entertainment Industry Study, India’s gaming industry is worth billions of rupees. According to the report, the industry is expected to reach several crores by the end of the year. Other projections indicate more modest future figures, but most forecasts call for more than 30% growth. According to industry insiders, Bollywood games content accounts for 30% of current gaming consumption. When it comes to mobile games, this industry is rapidly evolving, particularly in the present age.
The rate of growth in the mobile game industry is most likely unquantifiable. It’s worth noting that these games have had such a significant influence that they’ve spread to almost every industry. Mobile games are no longer regarded purely as a means of entertainment; they also assist businesses and the economy. Yes, indeed! True, but let’s take a look at how the film industry is using this fantastic feature. If you had told anyone a decade ago that title video games would have a massive influence on movie promotion, they would have laughed at you. In that case, you’d probably get angry looks and be shunned from offering any more very immature ideas.
Since it seems to be a far-fetched concept for the producers to pursue, fast forward to the present day, and you pitch the same idea, and you’ll likely get looks and be barred from further ideation. Bollywood is extremely popular in India. Combining the two allows us to develop content that is both entertaining and engaging for users. Each film is well-suited to a specific game genre. For example, the mobile game Chennai Express belongs to the ‘endless runner’ genre, which is currently very popular. The Chennai Express mobile game is the most popular mobile game based on a film, and it is still going strong today.
This trend of games based on movies can only expand with better content and increased engagement with smartphones. Krrish, 24 and Dhoom, three recent mobile games focused on entertainment content, have aided the genre’s growth. Bollywood games are created with the aim of enthralling viewers. Despite the investment, making money on the games produced is equally critical. We’re thinking about making games based on movies, which lend themselves to addictive gaming and entice users to play and pay for them.
Film development entails a significant financial expenditure that is recouped to be profitable, and with such a large sum of money at stake, massive promotion is unavoidable. Mobile games are being used as a marketing tool for these films. The game is released simultaneously with or shortly after the film’s release, which increases the buzz around the film. Development tends to be a fusion of the entertainment and gaming industries, and it is increasingly rising. You don’t get any brownie points for recommending the most blatant marketing gimmicks.
However, the situation has changed dramatically in recent years; almost every movie now has a title game that is released ahead of the actual film to get audiences closer to the storey and their favourite actors, and this trend has spread to Bollywood as well. All these games are free of cost; they have a more significant impact on the spectators. Some platforms contacted some of India’s leading studios that specialise in developing games for Bollywood films to gain an understanding.
Mobile games are a perfect way to promote movies because they pique moviegoers’ attention and raise brand awareness for the film’s release. Games developers and publishers profit from game discovery, which is helped by Movie IPs, which can result in millions of downloads and additional rental, ad-monetization, and IAP revenues. As a result, it’s ahead to head state for both movie studios and game developers. In recent years, we’ve seen mobile games based on several well-known Bollywood films. Bollywood’s contributions are also worth visiting. Some of Bollywood’s most famous movies have been adapted into mobile games. Consequently, marketers and we are reluctant to spend significant amounts of money on a game, lowering its quality. It’s a case of the chicken and the egg. As a result, while India’s games are not identical to those created for global markets, they are unquestionably superior to other locally generated content.
There has to be an explanation of why these hit movies are being turned into video games. When people play these already popular ventures as games, they can increase user retention and interaction. Movie games need a lot of effort to develop their characters, and each one is beautifully crafted with their attire. Technology is a time-consuming task that demands total commitment and thoroughness. Upgrading of games explains why some of the movie’s characters become so close to the audience. Yes, at the dawn of the digital era, as Smartphones and tablets have replaced most physical objects, it would be reasonable to expect that the trend would not only continue but will rise.