Yes, you’re reading the headline right. There is a new male product out on the market for everyday freshness down under.

A company called Manscaped that touts themselves as the #1 men’s below-the-belt grooming & hygiene company has come out with a ball deodorant. This might sound funny as though the invention is some kind of gag gift but it truly isn’t.

All jokes aside. Think about it.  Whether you’re on the go all day, work a labor-intensive job, sweat profusely, live in a hot, humid climate or exercise routinely (the list can go on and on) keeping down under refreshed and clean isn’t an easy task. Add chafing to the mix and boy you’re in for a serious below-the-belt dilemma.

So why not use a product that is going to keep you refreshed all live long day? Manscaped claims that their crop preserver is an 24 hour anti-chafing ball deodorant and moisturizer. Can’t beat that. Plus, it sounds like the crop preserver will keep you ready and prepared for an encounter wherever you might happen to be.

Officially the company says, “Our one-of-a-kind, multitasking deodorant, and moisturizer was designed specifically for the unique needs of a man’s most sensitive regions. This residue- and oil-free, anti-chafing liquid talcum gel features ingredients that preserve skin’s essential barrier, promote antibacterial protection, and maintain all-day freshness.”

The crop preserver isn’t the only product Manscaped carries for male grooming. The online retailor also has a body wash (crop cleanser), a spray-on body toner (crop reviver) for highly sensitive and high friction areas of the body, and other grooming items. Plus, some apparel — t-shirts and boxers.

The crop preserver sales for $19.99. You can also buy it as a bundle with the two other crop products, the magic mat (a set of disposable shaving mats) and a 10 pack of razor blades for $29.95.