The ride-sharing company, Lyft, is doing its part to ensure people have an obtainable way to get to the polls on Election Day this November 6, 2018.
The company’s reason for its commitment to getting people out to the polls is prompted by what was cited as, “15 million people were registered but didn’t vote in 2016 because of transportation issues.”
CNN.com reported that Lyft’s initiative is a collaborated effort with multiple other companies and organizations. Also that the company is particularly devoted to helping with transportation in “underserved communities.”
To increase encourage voter turnout, Lyft will offer free rides to people in underserved communities that day by working with ” Latino, the Urban League and the National Federation of the Blind.Lyft is also teaming up with Vote.org, Nonprofit Vote, TurboVote and others to give away 50% off promo codes to riders. Riders can get help finding their polling location through the Lyft app.
CNN.com goes on to mention why Lyft is particularly focused on underserved communities by giving insight into the reason why some communities have such low turnout rates.
Being ‘”too busy” or encountering “transportation problems” were the reasons 28% of people making less than $20,000 did not vote in the 2012 presidential election, according to the US Census.
Elections are held on a work day, when time often equals money — especially if you get paid by the hour. And having a car or paying extra for public transportation to get to the polls can just add to that expense.
Not only do low-income people potentially lose pay when they vote, but some have to wait longer, too. The Presidential Commission on Election Administration found that 10 million people waited in line for more than 30 minutes to vote during previous presidential election cycles.
Lyft isn’t stopping with just offering free and discounted rides to the polls, the company will also be reminding “riders about voter registration deadlines, give drivers voter registration handouts and offer in-office voter registration to its employees.”
CNN.com goes on to say, “Lyft will provide online voter information through partner organizations [like] When We All Vote and National Voter Registration Day and encourage people to participate in early voting.”